Why Sports Conference 2018

John Herriman
CEO
Greenhouse Sports

John joined Greenhouse Sports as Chief Executive in 2016. The charity provides intensive sports coaching and mentoring to young people in state schools and the community across some of London’s most socially disadvantaged neighbourhoods. A former Navy Diver who completed Commando training with the Royal Marines, John is passionate about creating opportunities for young people to develop, particularly through sport, and knows first hand the benefits of challenge in a well structured environment. Qualified as a teacher John also worked at a senior level in both the public and private sectors. He now lectures on a global MBA programme with a personal interest in CSR and the way it can help to tackle some of the deep inequalities existing in society today. John is also privileged to be a Deputy Lieutenant of Greater London, a role through which he is actively involved in strategies to support community and social integration.

Yvonne Harrison
Non Executive Director
Greater Sport

Yvonne was appointed as Chief Executive of GreaterSport in 2014, having spent over a decade with the organisation. Yvonne has a wealth of experience within the sports and physical activity sector, incorporating strategic development, relationship management, finance, business planning, communications and partnership working. GreaterSport is a Leading Sports Charity changing lives through physical activity and sport across Greater Manchester and is part of the County Sports Partnership Network. On behalf of GreaterSport, Yvonne has been a key driver to galvanize the Greater Manchester network to produce Greater Manchester Moving, a blueprint for physical activity and sport across the City Region. This comes at an exciting time as Greater Manchester embarks on its Devolution journey a key element of which, is transformation of the health and social care system to support people to achieve improved health and wellbeing throughout their lives. Physical activity and sport have a significant role to play in the prevention of ill health and the collaboration behind Greater Manchester Moving places this at the heart of the wider public health prevention offer.

Andrew Honeyman
Head of Sport
Department for Digital, Culture, Media & Sport

'Andrew Honeyman has been Head of Sport at the Department for Digital, Culture, Media and Sport since May 2017. Before that he was Head of Health, Workforce and Diversity in the sport team from March 2015 and worked on the production and implementation of the government's sport strategy 'Sporting Future: A New Strategy for an Active Nation'. He has worked in DCMS since 2009, managing the cross-government legacy programme from the London 2012 Olympic and Paralympic Games. Before joining DCMS, Andrew has worked in various policy roles in the Home Office and Association of Police Authorities. In his spare time Andrew enjoys running and watching all sport.'

David Beardmore
Commercial Director
The Open Data Institute

David leads the ODI’s commercial, business development and marketing activities. His 20+ years in data-driven insight and marketing have seen him work with many leading brands in multiple sectors and countries. In addition to working for some of the largest players in the data world such as Experian, Callcredit and Telefonica, David also ran his own boutique data insight business, Thinkdata, for 5 years before its acquisition by Bertelsmann. David’s work is characterised by passion, pragmatism and a fierce determination to deliver measurable value to clients. He also loves to challenge the status quo in order to find better ways of doing things. Originally a classically trained musician, David has a Masters from Cambridge and an MBA in Marketing. Ever the optimist, he continues to hold a season ticket at Nottingham Forest.

Jane Frost
CEO
Market Reseach Society

Jane Frost is CEO of MRS, the UK’s professional body for research which also regulates the UK sector, campaigning for better standards in data use via its trust mark Fair Data. MRS champions research and insight to government and business. MRS is the world’s oldest research association and represents both individuals and companies, qualifying researchers around the world. Jane spent 8 years at senior levels in government, spearheading customer intelligence and strategy, latterly in HM Revenue & Customs, for which work she received the CBE. With an international career working on brands like Shell, the BBC and Unilever, Jane has over 150 creative and marketing awards to her credit, including for the BBC’s record breaking “Perfect Day” campaign. She has always said that great insight was key to organisational transformation. At the BBC, she was part of readying technology businesses for sale. Jane is Vice-Chair of Fairtrade and a trustee of the Lowry, on the advisory board of WIRe as well as being a trustee of the sector charity MRBA and Archive, AMSR.

Mike Farrar
Swim England and Independent Management Consultant
NHS Confederation

Andy Dalby-Welsh
Deputy Chief Executive
English Federation of Disability Sport

In 2017 Andy joined EFDS from the Change Foundation where he acted as Director of Operations and Partnerships. As Deputy Chief Executive of EFDS, Andy provides executive and strategic leadership alongside the CEO Barry Horne. In 2004, Andy set up Sport for Choice - a project creating sporting opportunities for blind and visually impaired young people for which he was recognised at the Pride of Britain Awards in 2009. ...

Paul Roberts
Director
My Customer Lens

Paul Roberts is CEO of MyCustomerLens, the insight platform driving customer-led growth for the sports and physical activity sector. Paul has spent the past 20 years helping commercial and sports organisations around the world to achieve customer & revenue growth by improving customer experiences. The ‘secret’ to their success has been adopting an ‘outside-in’ perspective; seeing their world from the customers’ point of view. Maintaining this perspective is hard work, so Paul founded MyCustomerLens to speed up and simplify the process of creating actionable customer insights.

Lisa O`Keefe
Director of Insight
Sport England

Lisa O’Keefe is Director of Insight at Sport England, having joined the organisation in 2000. Lisa is a former Scottish rugby international with a long and varied career in sport, having also worked for the Women’s Sports Foundation and the National Coaching Foundation. On the rugby field, she won 45 Scotland international rugby caps between 1994 and 2006 and competed in two World Cups, one European championsh ...

Hayley Jarvis
Community Programme Manager
Mind

Hayley Jarvis joined Mind, the leading mental health charity working in England and Wales, as Community Programmes Manager (Sport) in April 2015. Hayley leads Mind’s work in the sport and physical activity sector including Mind’s national ‘Get Set to Go’ programme funded by Sport England and the National Lottery and Mind’s support to the Mental Health Charter for Sport and Recreation in partnership with the Sport and Recreation Alliance and the Professional Players Federation. Hayley has extensive experience of sports development within local authority, education and the charity sector at a local, regional and national level. Hayley has a real passion for inclusion and getting those of us with mental health problems more active through breaking down barriers and misconceptions within the sports and physical activity sector. In her spare time Hayley is a run leader for Jolly Joggers a running group to improve mental wellbeing.

Stian Lavik
Director
Motitech UK Ltd

Stian Lavik is Director of International Markets in Motitech and Director of Motitech UK Ltd. He has been working building the growing Motitview-community of physically active seniors in care homes and adult day care centres in the Nordic countries and is now spreading the good word and concept in the UK.

Francesca West
Chief Executive
Public Concern at Work

Francesca joined PCaW in May 2007 as an advisor and has extensive experience advising whistleblowers. Francesca leads the charity's work, including developing best practice whistleblowing arrangements and providing training and consultancy services at high level to UK and global organisations. Francesca was called to the Bar in 2005 and cross-qualified as a solicitor in 2011. She has an LLM in Human Rights and Public Law and a BA in Law and Politics. Francesca is also a ratified experienced employment representative at the Free Representation Unit. Prior to joining PCaW Francesca worked in Trinidad and Tobago for the Centre for Capital Punishment Studies carrying out capital case work on behalf of the London Panel of Solicitors.

Mr Chris Martin
Director
TeamKinetic

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