"The world as we have created is a process of our thinking. It cannot be changed without changing our thinking." - Albert EinsteinSince early 2016 the Sporting Future and Towards an Active Nation strategies have served as a catalyst to increase activity across the UK. Both documents called for the sector to immediately re-evaluate its approach, commitment and direction in order to reverse the alarming trend of inactivity which is strangling our nation. Since their conception the sector has undergone a significant process, acknowledging the enormity of the challenge, whilst simultaneously trying to innovate and adapt to new ways of working which meet the needs of 21st century lives and communities. This process has not been easy, nor is it yet complete. The landscape has shifted dramatically and in some cases, has meant that many organisations across the sector have been required to take a step backwards before striding forwards. Through this rigorous and engaging process, lessons are being learned, partnerships created or enhanced and progress made. Initiatives to date focusing on a range of challenging inactivity hotspots related to young people, disability, gender, age, and more have served to prove that with thorough planning, the necessary financing, strong leadership and organisational governance our nation can be supported and empowered to move more. At the heart of this work is the 'Why Sports Annual Conference', where we seek to pull all aspects of current policy delivery together for a thought provoking day of debate and collaboration. We examine what has worked and more importantly the lessons learned where things have and have not succeeded. Is the sector responding? Can the system move quickly enough? Are communities feeling the benefit? Two years into this policy cycle there is much to reflect upon and to enhance knowledge transfer, our annual conference will be supported by a detailed and interactive pre and post conference community. The Why Sports Annual Conference takes place at the prestigious Royal Society of Medicine, London on October 2nd 2018 and will re-visit our collective progress against the 'Sporting Future' and 'Towards an Active Nation' strategies. The conference will respond to the overwhelming requests for a primary focus on outcomes and action. The day will seek to highlight new and innovative evidence based ideas that are both transferable and applicable to you as delegates and the communities that you represent. Our speakers have asked that they be given the opportunity to positively disrupt the sector. A platform that will allow them to present successes and failures, whilst underlining the necessity to continue to collaborate and devise new business relationships. To be able to share ideas and plans for the future whilst promoting new innovative concepts, fresh thinking and strategic alliances to achieve a stronger focus of inclusion. It is now time for action and it is hoped that this conference will enable the country to better engage with those who do not participate and turn the tide on inactivity. This is a must attend event in the conference calendar with high quality engaging speakers delivering a very real picture on progress and challenging us to push further. Want to be part of the future and ahead of the curve? Set yourself up to maximise your impact in what you do, book now as places are selling fast!