"The world as we have created is a process of our thinking. It cannot be changed without changing our thinking." - Albert EinsteinSince early 2016 the Sporting Future and Towards an Active Nation strategies have served as a catalyst to increase activity across the UK. Both documents called for the sector to immediately re-evaluate its approach, commitment and direction, in order to reverse the alarming trend of inactivity which is strangling our nation. Since their conception, the sector has started to transform, innovate and collaborate in new ways to meet the needs of our communities. This is not without challenge and is a continuous process, with lessons being learned and shared to improve the whole system. Initiatives to date focusing on a range of audiences including young people, people with disability, gender, age, and more are demonstrating that our nation can be supported and empowered to move more with different approaches, often working alongside them. At the heart of this work is the 'Why Sports Annual Conference', where we seek to pull all aspects of current policy delivery together for a thought provoking day of debate and collaboration. We examine what has worked and more importantly the lessons learned where things have and have not succeeded. How is the sector responding? Can the system move quickly enough? Are communities feeling the benefit? Two years into this policy cycle there is much to reflect upon, to challenge and to share. Our annual conference will be supported by a detailed and interactive pre and post conference community. The Why Sports Annual Conference takes place at the prestigious Royal Society of Medicine, London on October 2nd 2018 and will re-visit our collective progress against the 'Sporting Future' and 'Towards an Active Nation' strategies. The conference will respond to the overwhelming requests for a primary focus on outcomes and action. The day will seek to highlight new and innovative evidence based ideas that are both transferable and applicable to you as delegates and the communities that you represent. Our speakers have asked that they be given the opportunity to positively disrupt the sector. A platform that will allow them to present successes and failures, whilst underlining the necessity to continue to collaborate and devise new business relationships. The time for action is now! This is a must attend event in the conference calendar, with high quality engaging speakers delivering a very real picture on progress and challenging us all to push further. Be part of the future, ahead of the curve and set yourself up to succeed! Book now, places are selling fast!